The Reasons Hearts' Historic Championship Challenge Isn't as a Shock.

HEARTS ON FIRE

Maybe the sole unexpected element of Hearts' triumph over the Glasgow giants in the Scottish top flight was just how taken aback people appeared when news of the result and its impact for the summit of the standings emerged. Although this convincing victory at their home ground, which puts the Jambos top of the table and a significant margin clear of their rivals, was seismic in scale, nobody who has been tracking the fortunes of either team this season will have been in the least shocked by the result.

For each of the past 40 seasons, the dominance of two Glasgow clubs of the Old Firm have divided the Scottish league between them, reducing the beautiful game to almost a punchline in the process. Several matches into the current campaign it has become clear that Hearts – who number Stephen Hendry, Olympic champion and renowned actor among their celebrity fans – might just be ready to strike while the Glasgow duo iron is at its weakest.

THE CHAMPIONS' SLUMP

Although much of the focus in the Scottish game has been on the disastrous season being endured by Rangers, the complete turmoil of the situation at Ibrox has meant that Celtic's comparatively less severe decay has been allowed to worsen below the radar. The defending title winners have so far lost a considerable number from their opening nine fixtures this season under Brendan Rodgers. The team's boss has developed the thousand-yard stare of a man who constantly consulting his schedule to find out how many days are left until his contract expires, and awoke this day to learn the answer is 246.

"I've never worked harder in my entire tenure here," he informed the media following the loss, after they had doubted his desire for anything resembling a title fight. "Therefore the drive is there to try and reverse the levels that we're at. Everything is under control, there is plenty of time."

EDINBURGH DISRUPTOR

Considering the horrific start to the season being endured by the other Glasgow side, Rodgers and his players could normally be anticipated to get away with their own inability to start strongly, but this year an Edinburgh disruptor has joined the mix. In spite of being forced to function with a budget that is not just a small portion of their rivals' as a minuscule amount in comparison, the Tynecastle outfit have added the investment and expertise of a renowned businessman to the SPL mix. In addition to investing ten million pounds during the off-season, the Premier League figurehead has provided Hearts exclusive use of his highly confidential data-driven proprietary scouting recruitment tool.

In Oisin McEntee, Alexandros Kyziridis and a Brazilian prospect it has allowed them to unearth hidden talents from Walsall, the Slovak first division and the Norway's second division, among other exotic footballing outposts, for the combined cost of a mid-range family saloon. Spotted at Tynecastle on Sunday sporting a Hearts scarf, the famously shrewd sports betting expert could be seen cheering each goal with the gusto of a man who had likely realized the oddsmakers had massively misjudged his side's chances of defeating the struggling champions, and filled his boots accordingly.

COACH'S RESPONSE

"I don't think it's a statement win," said bearded team manager the head coach after his team's latest victory, their eighth win in nine league matches. "It might be for others on the periphery. It might change perceptions. It might validate views that there's a tightrope. But let's not kid ourselves, we're really pleased with what the lads have given us. In terms of skill, we look in a strong position, and certainly in fitness we look in a good place, so we hope it persists. Naturally, this is not a situation that the team is used to being in." No, the manager, it isn't. But the wonderful, data-driven truth is that for the initial occasion in ages, Scottish football might actually have a championship battle that a team other than the traditional powers can win.

Danny Cox
Danny Cox

Elena Vance is a digital strategist with over a decade of experience helping businesses scale through innovative marketing techniques.